Role: Art director (2015-2016)
At Nitro I was the graphic designer and AD of the global welding company Kemppi. My role included overseeing, designing and implementing the full re-design of Kemppi.com and also producing all kinds of brand and product materials mainly for digital use. I also took part in Kemppi's film productions.
Kemppi.com was a big design challenge with its hundreds of product pages, language versions and a large amount of other content. The goal of the site was to re-think its whole business model from a traditional welding company to an IoT business. The site was designed by Nitro and developed by Crasman.
I also designed a lot of Kemppi’s marketing materials. For example, I was in charge of the identity for Kemppi’s next-generation welding product, the X8. I designed the product logo, oversaw the product photoshoot and produced a ton of web, print and expo materials.