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My Role: Art Director / UX Designer
I was in charge of re-branding a century old Finnish casting company Leinovalu into an international Leino Group. In a bold step, the company's visual look and communication were retooled from scratch and the aim was to create a fresh and modern company with a firm look on the future.
After the new visual guidelines were in place, Leino Group's core business, LeinoCast foundry's web presence was completely reworked and retooled to match modern standards. I designed the whole site and was also in charge of putting the site together.
In this project, I lead the design process all the way from the concept stage to creating the new visual guidelines and building the leinocast.com site.