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My role: Art Director
I'm the AD of Finnair Cargo's global operations at Nitro. I'm in charge of all the marketing materials produced for Finnair Cargo, like digital, print and outdoor advertising, the look of the website, newsletters, brochures and so on.
The nature of air cargo business is international, which means most of the advertising and marketing materials I design go to places like mainland Europe and Asia. Producing different language versions of the materials requires a lot of precision.
As a graphic designer I've mostly done work for companies which sell products and services straight to customers. Working with Finnair Cargo has been an interesting experience since you need a whole different mindset when making marketing materials for a B2B company.