Role: Art Director (2016)
At Nitro I designed a new brand identity and web site for Leino, a 120 year old casting company from Salo, Finland. The work included designing a new logo, brand elements, marketing materials and also implementation of the new website.
New brand identity was designed from the ground up. Previously the company was known as Leinovalu, but it was renamed as Leino Cast for the increasingly global market. The company structure was also changed to a group, so the identity needed to be able to cover all the different parts of Leino Group.
A new website for Leino Cast, the core of Leino’s business, was designed and implemented with the brand renewal. The platform was changed to Wordpress to make content management easier. The structure and content of the site were designed to match the identity.